Write down who your ideal customer is once, then paste in any lead (a LinkedIn profile, a website, a form submission, notes from a conversation) and get a decision on whether to pursue it. Each lead is scored against your criteria with the evidence quoted from what you pasted, so you can see why. Where the information is thin, it says what is missing and how to find it instead of guessing. It also writes a first message based only on facts you provided, and recommends the next action. Works for one lead at a time or a pasted list.