Turn a target keyword into a one-page brief a writer can work from. Give it the keyword, your audience and, if you can, the text of the top results, and you get the search intent, the angle that makes your article different from what already ranks, title options, a section-by-section outline with what each section must answer, the terms and entities to cover, questions to include, what first-hand experience the piece needs and what to leave out. Because the prompt cannot browse, it works from the results you paste in and marks everything else as an assumption to check.