List the objections your prospects actually raise and get a script for each: what the objection usually means underneath, a question to ask first so you do not answer the wrong thing, a short reply, and the evidence you need to make that reply believable. It covers price, timing, "we use a competitor", "send me information" and "I need to talk to my team", and adds versions for a live call, email and chat. It also tells you when an objection is a real reason not to buy and suggests letting the deal go.